You built the audience. You don’t have to build the platform.

Leyra is the OTT platform for operators that need to deliver reliable streaming services without adding more platform complexity.

End-to-end where it matters. Open where flexibility counts.
Proven in production with operators serving real audiences.

 

IBC 2026, Amsterdam RAI, 11–14 September Hall 5, Stand #5.D76

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THE CHALLENGE

Growing a streaming audience comes with real platform pressure

Operators are expected to deliver a streaming experience that meets rising audience expectations, while supporting a broad range of devices, content formats and monetisation models. Choosing the right platform makes it possible to meet those demands without creating a long-term engineering project.

Most operators do not need to own more technology.
They need a reliable platform that gives their teams more freedom to operate, improve and grow the service.

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Operators who have made the call

Hallmark+ chose Leyra to reduce operational complexity and move on from a decade of in-house development. Moving to Leyra helped the team free up internal resource and accelerate feature delivery, from a full interface redesign to personalised content.

 

Hallmark+: Ad-free streaming with retail rewards

Hallmark needed to move on from a decade of in-house development that was becoming hard to sustain across devices. Moving to Leyra gave the team a full interface redesign, personalised content based on viewer behaviour, faster releases and lower running costs.

Sky News UK: Rebuilding OTT presence at pace

Sky News UK needed to rapidly rebuild its streaming presence and scale across a wide range of devices. Leyra supported the rollout across seven platforms and helped open up new revenue streams alongside the relaunch.

WHY LEYRA

Less complexity. More momentum.

Faster to market

Launch, extend device coverage and add new service capabilities without waiting on internal engineering cycles.

Less internal burden

Let your team focus on content and audiences, not platform maintenance.

Commercial flexibility

Support free, paid and hybrid models as your audience and commercial strategy evolve.

Flexibility where it counts

50+ pre-integrated marketplace tools. Adapt, extend and integrate without rebuilding your service.

Always innovating

Can you keep up? Leyra is constantly building new features, devices and support tools into the platform. And as a SaaS service it all comes with the License.

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Explore the platform

Streaming Apps

Device coverage, app UX and supported platforms

Monetisation & Billing

Subscription models, payment tools and revenue management

Marketing & Analytics

Audience insight, performance dashboards and retention tools

Marketplace

50+ pre-integrated third-party tools and platform extensions

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What you'll see at IBC 2026

At IBC, we'll show how Leyra helps operators manage the core parts of a streaming service in one place, from apps and content management to monetisation, analytics and platform operations.

You’ll see how the Leyra platform supports:

  • Native apps across Smart TVs, mobile, web and connected devices
  • CMS tools for VOD, live, linear services, including EPG management
  • SVOD, TVOD, AVOD, FAST and hybrid monetisation models
  • Subscriber management, payment integrations and promotions
  • Commercial, audience and media performance dashboards
  • A marketplace of 50+ pre-integrated third-party tools
  • Guided onboarding and ongoing platform support

Built to be used, not just configured

Leyra is designed for the teams that use it every day, including editors scheduling content, operations teams managing subscribers, and product leads tracking performance.

The interface is intuitive enough for non-technical teams and powerful enough for operators running complex, multi-channel services.

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Three questions worth asking before you leave Amsterdam

If you’re reviewing your streaming platform at IBC, these are worth having an answer to.

  1. How many engineering days did your last device expansion consume, and what did that delay?

  2. When did your platform last ship a meaningful improvement you didn’t have to specifically request or fund?

  3. Can your current platform support the service your audience will expect in three years, or just the one you offer today?

Meet Leyra at IBC

Meet Leyra at IBC 2026 to see how streaming operators, from media brands to sports rights holders, can launch, run and grow their service with less platform complexity.

Whether you’re planning a new service, expanding an existing one or looking for a more sustainable way to operate, book a time, and we’ll show you how Leyra works in practice.


IBC 2026, Amsterdam RAI  | 
11–14 September  |  Hall 5, Stand #5.D76